...it clearly still is not meeting the needs of those who most want to use it. From Bloomberg:
Customers will be required to activate the iPhone at AT&T or Apple stores to discourage the practice of "unlocking" the device for use on other networks, said Ralph de la Vega, CEO of AT&T's wireless unit.
I'm sure Apple believes there are good business reasons why the iPhone should be officially functional only on AT&T's mobile phone network, but how can the company not see that it's cutting off lots of potential customers who would love to use the device but don't want to switch to AT&T?
To apply some computer jargon to the marketing here, discovering that people want to use something you're selling in more ways that you think you're selling it for? That's not a bug: it's a feature. Your customers are telling you what they want. Why aren't you listening?
(Technorati tags: iPhone)




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