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Office Pirates: yo ho ha ha. Not

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It’s really sad, in a hilarious kind of way, to see a lumbering, clueless, desperately unhip mega-globo-corp trying to be spry and cool and buzz-y. I refer to Time Warner’s Office Pirates. Imagine what would happen if a marketing and PR agency focus-grouped creative spontaneity, wild postadolescent testosterone, and cubicle rage -- this is what you’d end up with, an unintentionally funny combination of obliviousness, polite impoliteness, and carefully corralled rebelliousness.

The commentary, for instance, frets over such things as the injustices of open bars at work parties and Chinese food delivery guys who don’t have change. You can send in your own “hate” rants, too -- maybe I’ll submit one about how it’s always ME who has to put more paper in the copy machine! (Man, I hate that!) (And I shan’t go into the fact that the site doesn’t even understand how to use blogging terms -- Blogebrity’s already done that for me.)

I’m not sure what to make of Office Pirates’ “galleries” -- maybe Time Warner thinks this is like a Fark Photoshop contest, only without the mess of user input of any kind and all the messy freshness and authenticity that goes along with that -- but someone should tell them that it’s really hard to get funny captions out of stock photography, especially when it’s the same let’s-not-offend-anyone mindset going into the captions that went into the images.

More? The “user comments” sound invented, and the e-cards -- excuse me, “beating cards” -- look like some sort of reverse on the demotivational items from Despair, Inc..

Business Week’s media and advertising guy Jon Fine, my new he-gets-it geek boyfriend, says:

It's admirable for Time Inc. to try something this bizarre, so it's a drag that Office Pirates seems very version-1.0. The programming is wildly inconsistent. What's perverse for Time Inc. is not perverse for the Web, and so it lies between freer-form sharing sites like youtube and gnarlier programming plays such as heavy.com (which is also readying a community platform). Office Pirates plasters its offerings with its name and logo. But for such content to work, "it's got to be organic and be emanating from something that doesn't appear to be overly commercialized," warns Laura Desmond, CEO of media buying firm MediaVest USA.

Bingo. There’s nothing genuinely angry or fed up about Office Pirates, just the faux naughtiness of wondering what is running through the empty head of the hot intern.

5 Comments

Wow, that's... really lame. It's like an "office humor" site for people who are utterly baffled that Dilbert is popular, because they've never once "gotten" it. Interestingly, I can't find any indication the site is from Time Warner whatsoever, though knowing that makes it fall into place. It's got a real "humor... sanitized for your protection!" feel to it. I suspect Michael Scott of "The Office" loves it!
P.S., Looks like somebody's got a case of "the Mondays!"
New York Times March 9, 2006 Critic's Notebook Yes, an Escape From Stifling Cubicles and a Clueless Boss By VIRGINIA HEFFERNAN The fact that America's baby Einsteins cruise through superenriched childhoods and rockin' luxury college years only to land in the stifling taupe of office cubicles in the prime of their lives is the master joke at the center of Office Pirates, a new entertainment emporium for men. Office Pirates, a Time Inc. Web site that first appeared on Feb. 22, is the cherished venture of Mark Golin, lad leader and former editor of Maxim and Details. Mr. Golin's boisterous sensibility is expected to attract ads for cars, liquor, food and girls. Or not girls, because you can't buy girls, but definitely the others. Structurally, Office Pirates (at officepirates.com) is a trading post for online ephemera including video, photographs, jokes, blogs and forwardable stuff like posters and greeting cards that can only be called novelty items. The best of it hits just right, and the worst of isn't embarrassing. Somehow Mr. Golin really has managed to tap the vein of workday humor and even poignancy that makes "The Office" (BBC) so great and "The Office" (NBC) so not bad. There is a volatile mix of fractured ambition, lust and rage that suffuses many offices that are staffed with men and women 21 to 34 — the express demo for Office Pirates — and that emotional state needs as many poets as it can get. Among the first surprises of Office Pirates is that it's not especially raunchy. Profanity is minimal. It does get gross sometimes. The controlling sentiment is that office jobs are uniquely petty and unfulfilling, and that office workers — their hearts and minds suffocated by underemployment — will express themselves somehow: by mutilating themselves with office supplies, having sex on copiers, sobbing in the bathroom, opening fire or (above all) ginning up samizdat video and blogs. A popular video called "Leland Wire" introduces Eric, a disturbed wire-company employee who can't stand his elderly boss's incompetence with e-mail. ("He wrote the entire message in the subject line.") Eric reminiscences about college, where he got drunk, had sex and was called E-Rock. Now he plots his boss's murder. A written teaser for the video asks: "Are you sometimes 'frustrated' on the job? Is your boss 'clueless'? Do you keep a 'sidearm' in your desk drawer?" In "Bloody Supplies," a photo essay, images of blood-dipped objects appear with warnings: "Scissors are no substitute for toilet paper," and "Staple removers cannot remove contact lenses." It's gross-out humor, but it's also a clear cry for help: a plea that office life, with its relentless sensory deprivation, be made visceral. If "Bloody Supplies" makes you wince by bringing images of gore to mind, that may be the first clear sign that the site is working. Many of the Office Pirates gags, however, are not physical. Understated one-liners, in the Jack Handey mode, pervade the site. The best photo essay here is called "Office Romance," and it's only four frames. The pictures show two wrinkled old people, in blue bathing suits, at the beach. It might be an ad for a retirement getaway, or Levitra. Here are the four captions: "Remember, Helen, when they told us office romances never work. And it would just make things weird?" "No, Ollie. I don't." "See, that's part of the problem. Goodbye Helen. The ocean is now your home." "Sigh." That evocation of airy 20-something relationship analysis — "make things weird," "that's part of the problem" — collides with that tragic, wistful, ludicrous line, "the ocean is now your home," at just the right moment. Intense office relationships, like that of Dawn and Tim in the BBC "Office," are simultaneously overblown and underrealized. Where do they belong in a life story? Another photo essay is introduced with the line: "What a nice day for a hike! What could possibly go wrong ...?" The caption to a picture of an Alpine scene after rain supplies an answer: "A rainbow might rape you. And no one will believe your story, because it'll be the rainbow's word against yours." A section called "Hate Nook" lets users contribute rants about what in the life of Joe Consumer infuriates them. One guy doesn't like sports drinks that come in enigmatic flavors like Cool Blue and Riptide Rush. He wants the name to convey something he can taste. Another contributor hates food-delivery people who don't have change; he describes staring down a guy who brought Chinese food recently, trying to humiliate him. That second one brought to the surface a nasty class-obsessed streak on Office Pirates; the meanness might have come as a surprise except that plainly the office schlubs for whom this site is intended have class anxiety on top of their other problems. What else can explain a noxious and condescending blog called "The 5 Types of Janitors"? Only one video here — the funny but unresolved "Girls in Bras" — really gets into pinup territory, but pornography is broadly alluded to, and certainly the site recognizes that by encouraging employees to shirk and by publishing potentially controversial stuff about sex and death, it comes across at least as anti-corporate. This is an interesting and not altogether persuasive direction for Time Inc., which appears to have turned its midtown Manhattan headquarters into a movie set for at least some of the videos on Office Pirates. A paean to making crystal meth appears on the site; it seems to be a tribute to Americans who concoct dangerous stuff and get away with it. "Making crank," one blog says, "is an exercise in good, old-fashioned Yankee ingenuity." As long as you have tons of pseudoephedrine, "the rest of the ingredients can be improvised," it goes on. "You can use paprika, textbooks, ointment, buffalo wings, Rush CD's or anything else you happen to have handy. All you really need is plenty of imagination, lots of tubing and a certain level of comfort with the thought that at any moment your face could be so badly burned in a chemical fire that any attempt to smile would cause Civil War army surgeons to vomit uncontrollably." Civil War army surgeons are a nice touch here. A few people at Office Pirates have some good, funny ideas, and they have gotten the attitude right, which is impressive. Let's hope it doesn't blow up in their faces.
That Times article is almost as cluelessly funny as Office Pirates itself. My favorite part: "The controlling sentiment is that office jobs are uniquely petty and unfulfilling, and that office workers — their hearts and minds suffocated by underemployment..." But, but, but... but Time Warner is one of the causes of that! I worked for Time Warner, and it was the most stultifying job I ever had, AND it was the reason I resolved to put a bullet in my head before I ever go to work in a corporate environment again. For TW to attempt to somehow cash in on the hell it helps to create for its workers is evil on a level only, well, a corporate minion could conceive of. I also wonder if TW wonders if it keeps all their disgruntled serfs bitching pointlessly about Chinese food delivery men and idiot interns here, will it prevent them from actually growing a sense of independence? Can I guess we'll never see a rant against how fucking big a bonus the CEO gets when he lays off 5,000 wage slaves and outsources to India another 10,000 jobs?
LOL! You go, Geek Gurl!!! My favorite part was this: "Understated one-liners, in the Jack Handey mode, pervade the site." But, but, but! Hey, Jack Handey is no Dilbert! Am I right, Grrrrlzzzz? ANY-HOO, wanted to say I LOVED-LOVED-LOVED your recent kitty post: http://www.geekphilosophy.com/2006/03/friday_catblogg_1.html Oh, mercy! Those poor kitties! But seriously? I know you're just kidding, and you really love your cats. I'll make you a deal: You keep blogging the good blog, and I'll keep bloggin' in there! Blog, Bingo, a.k.a. GeekGrrrrrlBloggy McSnark.com/axegrind_anger

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I'm MaryAnn Johanson, writer and editor, and this is my scratch pad, idea-jotter-downer, portfolio and resume, and general hang-out blog.

• film/TV/pop culture critic at FlickFilosopher.com
• contributor, Film.com
• member, Online Film Critics Society
• member, Alliance of Women Film Journalists
• member, International Academy of Digital Arts and Sciences

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