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To early-adopt, or not to early-adopt...

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So there are some girl geeks out there:

Forty-eight percent of married women say the decision to buy a DVR was theirs and 55 percent say they can work the high-tech gizmo better than their husbands, according to a national survey of 1,000 DVR users divided equally by sex.

[from The New York Post]

On the other hand:

According to a new Eastlan study, 80% of Americans still have little interest in satellite radio and the same percentage remain unlikely to subscribe to satellite radio in the future.

...

Five percent of those participating in the study had never heard of satellite radio.

[from Radio Ink]

Perhaps the satellite-radio marketing people should work on pairing up potential customers with one of those DVR-hip girl geeks.

4 Comments

Just guessing (the NY Post link doesn't seem to work, btw), but I wonder if the difference is that the appeal of DVRs is more obvious to a particular, traditionally-female (but not especially geeky) audience: soap opera watchers?
That's what my mom uses hers for!
Ah, yes, as a DVR user, I frequently find myself ... (wait for it) ... divided by sex. ZING! Thanks very much! I'll be here all week. Don't forget to tip your waitress.
Fixed the Post link. The article doesn't say anything about what the gals used the DVR for, but soaps is a good guess.

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I'm MaryAnn Johanson, writer and editor, and this is my scratch pad, idea-jotter-downer, portfolio and resume, and general hang-out blog.

• film/TV/pop culture critic at FlickFilosopher.com
• contributor, Film.com
• member, Online Film Critics Society
• member, Alliance of Women Film Journalists
• member, International Academy of Digital Arts and Sciences

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