Oh, this is an awesome takedown of the whole corporations-
Memo to mainstream media: You don't get to blog.
You have a publishing apparatus. So you don't get to blog. You have a broadcasting apparatus. So you don't get to blog.
...
If you're curious for an example of why mainstream media blogs are goofy, check out the Miles O'Brian shuttle launch blog at CNN.
Here we find O'Brian plastering the web site with a couple of extra paragraphs of items that might normally appear as color in a real story. It's all spiced with the random, token stab at personal flavor: I kept waiting for him to write, "Wheee!!! Lift off!!! God Bless America! Take that, Fox! You hear that? I said God Bless America before you did!!!!"
I mean, there's just NOTHING there and yet, CNN puffs itself up by playing the "blog" game. Gotta get those snaps, right?
And that's the fundamental failing of media company blogs: they aren't blogs in the proper sense and they utterly misapprehend what is fascinating about blogging.
[from Corante]
It’s long, but worth the read. Makes me feel all cutting edge...
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