Online merchants are starting to test Web logs, which are akin to online diaries, in hopes of giving their stores more personality and giving customers a reason to return even when they're not in the mood to buy. But for companies like Bluefly.com, eHobbies, Ice.com and others, blogs are so far afield from typical retail functions that they will take time to master.
[from The New York Times]
Damn! Is there anything pure and perfect and geeky that big soulless corps won’t try to appropriate?
